I use product strategy, intuitive design, and agile development to play my part in envisioning, designing, and building products from the ground up.


I'm co-founder and CEO of Crema.co, the marketplace that enables coffee drinkers to discover and subscribe to coffees from small-batch roasters.

Prior to Crema I was co-founder at Twigkit, an enterprise search software company. I led the user experience, visual design, and front-end development of Twigkit’s products, as well as consulted with key customers including The Financial Times, Rolls-Royce, Qualcomm, BASF, Thomson-Reuters, Vodafone, Gemalto, and ITV.

Before that I was the first designer at Nutshell, a customer relationship management tool. I led the initial user experience and visual design of the company's web application, iPhone app, and marketing website.

I'm also co-author of the book Designing the Search Experience (Morgan Kaufmann, 2013), and have spoken on the topic at numerous conferences.


  • Startups & Entrepreneurship
  • Product Management & Strategy
  • Design, User Experience, Information Architecture
  • Search, Discovery, and Data-Driven Experiences
  • Web Development (HTML, CSS, JavaScript)
  • Ruby on Rails Stack (Postgres, Heroku)


Originally from Alabama, I went to university in Kentucky, spent seven years in the United Kingdom (London and Cambridge), lived in Seattle, and currently reside in the San Francisco Bay Area.