I believe that deep customer empathy combined with a data-driven mindset are the prerequisites of a winning strategy.

I believe that tightly scoped, thoughtfully executed products that are tested experimentally and then iterated on are the most impactful.

I believe that always treating others with respect, cultivating ownership, and helping others succeed are the ingredients of a thriving team.

I believe that a growth mindset, scrappiness, and undeterred grit are the pathway to achieve personal growth.


I'm currently lead product manager for Instacart's core consumer product, working with our Search & Discovery, Cart & Checkout, Order Success, and Rating/Tipping/Self-Help teams to make customers' lives easier by helping them shop for the food and products that power their lifestyle.

Previously I was co-founder and CEO of Crema.co, the marketplace that enables coffee drinkers to discover and subscribe to coffees from small-batch roasters.

Before Crema I was co-founder at Twigkit, an enterprise search software company. I led the user experience, visual design, and front-end development of Twigkit’s products, as well as consulted with key customers including The Financial Times, Rolls-Royce, Qualcomm, BASF, Thomson-Reuters, Vodafone, Gemalto, and ITV.

Prior to that I was the first designer at Nutshell, a customer relationship management tool. I led the initial user experience and visual design of the company's web application, iPhone app, and marketing website.

I'm also co-author of the book Designing the Search Experience (Morgan Kaufmann, 2013), and have spoken on the topic at numerous conferences.


  • Product Management & Strategy
  • Search, Discovery, and Data-Driven Experiences
  • Data analysis (SQL)
  • Design, User Experience, Information Architecture
  • Web Development (HTML, CSS, JavaScript)
  • Ruby on Rails Stack (Postgres, Heroku)
  • Startups & Entrepreneurship


Originally from Alabama, I went to university in Kentucky, spent seven years in the United Kingdom (London and Cambridge), lived in Seattle, and currently reside in the San Francisco Bay Area.